info@proagtive.com.au | 1300 461 463

Jess Cavanagh

General Manager & Succession Planner


Jess is the General Manager of Proagtive and is the first point of contact for new families. Jess enjoys spending time getting to understand the intricacies of each family, and assisting to find outcomes that suit the perspectives and circumstances of each family, and knowing that those outcomes can be achieved.

Agriculture is deeply ingrained in Jess’ blood. She is passionate about the evolution of modern agriculture and seeing that farming families use best practices to ensure longevity and sustainability of the industry. Jess holds a Double degree in Arts/Laws and has previous work experience in private law firms and in Local Government in Economic Development and Integrated Planning and Reporting

Jess is fourth generation in a family farming business based near Harden, NSW. Her husband, Brad works on farm and also runs his own Angus stud. Their three children experience so much joy in spending time on the farm; whether it be in sheep yards, joyriding in a header, windrower, or spray rig, or perched on a horse or motorbike. Jess sees family farm living as the best type of lifestyle for raising children and teaching them to realise the major role that agriculture plays both domestically and internationally.

Jess’ dream is that Australian families will continue to have the passion, drive and skill to continue in their roles as custodians of Australian farms, well into the future. Jess believes the Proagtive team has the expertise to assist families in upholding this dream.